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Profit with cross-brand affiliate programs

September 24 2014

Cross-branding is a great way to expand your affiliate business. It fits a variety of visions and business models so it may work as addition to your current affiliate website or work as a lone project. It’s really up to you. The biggest thing with cross-brand affiliate programs is that if executed right, one new sign-up will earn you lots of revenue for long months to come.

What are cross-brand programs

Cross-branding is a relatively rarely discussed topic so if you don’t know what it is, don’t feel bad. Basically, you take a brand people know and trust and make it all about it. This way you don’t promote a service, let’s say poker, but everything a brand offers like poker, casino, sports betting. And each branch brings you additional revenue.

Cross-branding works great in online gambling market. Your target audience is mostly young men. You probably expect most of them to be at least somewhat interested in poker and casino games and especially, sports. Plus, usually men are interested in everything which concerns earning money.

Of course, it works with practically any audience.

When cross-branding doesn’t not work?

What you say and how you say it is extremely important. Remember, you promote the whole brand, not just poker or casino. So, if a player will associate some negative emotions with the brand you promote, he will sign up to neither of the services you promote. then, your new cross-branding project will become a time-wasting project.

So, before you choose a brand to promote, make sure the brand you are going to spend so much time with is well-known, trusted, preferably publicly traded. Of course, bonus offers and promotions are also important.
Another thing you have to pay attention to country restrictions. Remember, poker regulation is different from online casinos and sports betting. If one if not allowed in a specific market, cross-branding will work less effectively.

Browse through our affiliate offers. There are several world-class brands that offer poker, casino and sports betting all together. Get tracking URL's and publishing them on your website.

One of the biggest advantages of cross-branding is once you sign a player, he's yours whatever he plays within that brand. For example, you sign a poker player. Along with playing poker he goes to wager $100 on casino games. This would generate revenue for you from both poker and online casino.

Once you decide upon the “parent” brand to promote, think about your audience. Some affiliate programs allow you to get CPA as well as revenue share deals. This way you can target a variety of players.

If you have questions about cross-branding, don’t hesitate to contact us.

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