Improve Your Affiliate Website Content

February 07 2014

The words you use is the most powerful tool in turning your website visitors to revenue earning clients. Make sure that everything you put on your website is top quality. Nowadays it benefits you in ways it didn’t previously. Moreover, “thin content” now can even get you a penalty from Google. If you don’t know how to start, you can always contact us or try out Poker Affiliate World Demo Account and start your affiliate business with a help of one of our managers.

What is content to you?

The majority of you own a website. Are you happy with your traffic? Would you visit your website again after you get the first impression? Is there something to keep visitors longer, show how valuable you are to them, persuade them to trust you and finally, sign up?

There are lots of ways to improve the statistics on how long does an average visitor stay but instead of cheap tricks, you should think mostly about quality content. The simplest way to do this is to write down everything you can give to your visitors like strategy articles, room reviews, ebooks, podcasts, training videos, insights, etc. Keep in mind, the most important factor that determines your success will not be the range of services you provide but how good they are. When you plan content for your website consider how often will you able to upload unique, fresh content. It’s usually a case of less is more.

But not all fresh content has short span of relevance. In addition to topics that are relevant today or this week, you should also cover topics that your affiliate gambling clients are always concerned with. So called “evergreen” content stays relevant longer therefore works both ways – is useful to visitors as well as helps you rank higher in the search engines.

Google warns affiliates about “thin content”

Like we said above, user should always be your priority. But as no one can deny that Google plays a big role in success of any business, you also have to think about SEO. Especially now when Google has warned affiliates with penalties.

What is thin content? To say it plainly, it’s the content that is available elsewhere. Google blog says:

If your site syndicates content that’s available elsewhere, a good question to ask is: “Does this site provide significant added benefits that would make a user want to visit this site in search results instead of the original source of the content?” If the answer is “No,” the site may frustrate searchers and violate our quality guidelines.

Even though the warning was directed mostly to adult video sites, everyone should keep in mind where the trend is moving. You can find out more on that directly from Chris Nelson at the Google Webmaster Blog.

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