And here's the ultimate guide in common sense/SEO:

http://www.searchengineworld.com/misc/guide.htm

Great link NickOr,

I've had "Search Engine World" on my "favorite's" list for years now and visit it often to remind myself of sticking to the basics of common sense, search engine optimization. Follow this simple guide and you can't go wrong.

http://www.searchengineworld.com/misc/guide.htm

It's a great resource for anyone who want's to build a successful website on any topic.