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The Importance of Being Earnest (Having a Personal Voice)

November 14 2014

As an affiliate, as an online business owner you should always think about your voice. The message is important but how do you deliver it is as well. Are you trying to establish authority or be a friend, an advisor? Do you send your message as a brand or a person? What is the message behind your every post?

There should be important questions for you. But today there’s one more. What else do you stand for? In other words, who are you when you’re not a business owner? It may seem trivial. However, people often want to get to know you better.

What do you stand for?

Remember the last time you bought something that you weren’t sure about at first? Something, that you needed advice on. Let’s say you need to make such a purchase and you only have two choices before you buy.

You can ask a friend who has tried the product or has experience in the area. Or you can ask the salesperson that earns commission on sales made.

Who do you trust more?

In most cases, it will be a friend, right?

That’s exactly what we are talking about today. When you talk about sensitive stuff in your life, causes and charities you support, etc., your customers can relate. That means they feel closer to you and therefore, are more likely to trust your advice, register to your poker rooms and buy your products.

What should you talk about?

We believe, this is the one time when you should stay true to yourself. If you can adjust to your audience, by all means, please do. But if you don’t know anything about your audience, just say whatever you feel.

We don’t suggest you should say you hate puppies, if you do (who hates puppies?). But you can take absolutely any charity, any cause and tell your audience why YOU consider it to be important.

For example, Movember.

Poker world is dominated by men. And men tend to forget (or ignore) their health issues a lot. That’s why a month, dedicated to men’s health is perfect for getting your personal voice heard.

Especially this year as it marks 10 year anniversary of the Movember Foundation.

Of course, it doesn’t have to be Movember. It doesn’t even have to be a charity or a cause. Maybe you saw an emotional ad or a home-made Youtube video?

Write a blog post about that and compassion, empathy or something of that sort. Make a video. Or a podcast.

The path you take doesn’t matter much as long as you reach your goal. As long as your audience sees another side of you.

Not the logo or a slogan. The human side.

Let your audience hear your personal voice.

If you have questions, don’t hesitate to ask or simply leave a comment on Facebook. Good luck, affiliates!

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