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Best brand for cross-branding?

September 25 2014

This week we talked a little bit about cross-branding. Today we want to move from theory to practice. Let's take take a well-known brand like Betfair and analyze it in terms of how well it is for cross-branding. To be honest, the results even surprised us.

Reassons why cross-branding works well in online gambling

Cross-branding works brilliantly in online gambling industry for several reasons. As we noted in the previous article, one of the reasons is the nature of your audience. They will often contain people that are open-minded and love trying new things. Especially things that are connected with making money.

Moreover, with online gambling world evolving so fast these years, offering several options seems just safer. Markets have their ups and downs all the time. Having plenty to offer will make sure you keep your steady flow of revenue.

So, let’s break down Betfair and see whether they are any good as a cross-promoting brand.

Betfair affiliate programs

Betfair Poker, Betfair Casino and Betfair Sportsbook all have a 25% revenue share affiliate programs as well as CPA offers $125 for online poker, $75 for online casino and $5 for sports. Earn 25% on everything collectively or mix and match the programs to fit your affiliate style.

Betfair is made for cross-branding. Players do not need to make separate deposits to try out poker or casino. Betfair has a main wallet which helps you transfer your cash between poker, casino, arcade, bingo and sportsbook. No hassle for your players, more revenue for you, right?

What does Betfair offer?

Whether its poker, casino or sports betting, there's a lot you can offer your players. Betfair Poker is a known brand for their rake races, Betfair Sportsbook is as close to legendary and Casino offers most popular table games and slots in online gambling. Not to mention promotions, VIP rewards and deposit/no deposit bonuses.

Betfair Poker

Once your player opens Betfair Poker, they get an irresistible €40 Welcome Pack. A player needs a €10 deposit to get €40 in value including €20 poker bonus, 5 Rookie Sit and Go’s, 5 tournament tickets. Also, players will be introduced to Betfair Casino with a €5 slots free play and get to play in New Player Freerolls with 90%-100% places paid.

Moreover, you have another reason to seek for poker players who love sports because of the Betfair promotions offering Barclay’s Premier League (or many other sporting event) tickets, Football Shirt giveaways and Sportsbook free bets.

Betfair Casino

The online casino has 3 deposit bonuses as well as a £5 no deposit bonus, a Live Casino Online, a mobile version, hundreds of Playtech games. Their £5 no deposit bonus really does wonders in introducing slots to new casino players who, in many cases, will be coming back to take a spin again and again.

Betfair Sportsbook

And last but not least, there’s Betfair Sportsbook. Experienced sports bettors constantly get the best odds but even for someone who doesn’t understand a thing about different bets and odds, Betfair is a pretty amazing Sportsbook due to their welcome offer and constant promotions including risk-free bets, bonuses, etc.

Promotions not only for betting on sports, but for casino as well.

That’s why we think Betfair is among top companies to use for cross-branding. No matter which door your customers enter Betfair through, they are constantly encouraged to walk around and try everything Betfair has to offer.

If there is anything you want to ask us about Betfair, cross-branding or affiliate marketing in general, don’t hesitate to contact us. You can also follow us on Facebook and Twitter.

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