Answering the oldest question in affiliate marketingSeptember 11 2014
Whether you are starting out or have been an affiliate for a while, you probably still debate whether it is better to focus on new players and CPA deals or go for grinders and earn revenue share. You probably enjoy when either type signs up, right? But knowing what is your focus helps you steer your affiliate marketing business towards success.
Grinders or new players?
Generally, it’s kind of a “stick to your own” thing. New affiliates are likely to do better with new poker players and experienced affiliates can earn more with advanced poker players.
Does it always work the same way? No, of course not. To be honest, whoever you are, you have tons of equal possibilities and we really can't answer you whether you are better off by focusing on new or advanced players. We just don’t know.
Maybe there is no right answer?
Maybe it’s just what works better for you?
On one hand, you have a pretty much person who you would like to persuade to join a poker site. But, as they don’t known anything about the game or the market, they hesitate a lot, lack trust , lack bankroll and skills.
Are these the problems you want to be solving?
On the other side of the scale there are advanced players and grinders. Basically, anyone who already knows what are bonuses, rakeback, freerolls and a bankroll. Signing these players will earn you regular revenue but it’s not always easy because the knowledge they have about the market tells them to search for better deals all the time.
Is that the kind of problems you would rather be solving?
Let’s take an example. You may have heard that our 888Poker affiliate deal has been improved and now rewards $125 for every new player. How does that translate to revenue share?
Let’s take Titan Poker with 30% revenue share offer. To earn the same $125 via Titan Poker affiliate program, your player(s) have to rake around $400 (which is not possible to do even in one month). Moreover the upside of revenue share deals is that you earn as long as they play on the site. Potentially it’s much more than $125.
It’s not unreasonable to find players that rake $1,000 - $2,000 a month. And you could be earning 30%-45% of that.
So, what's better: quick and easy or unlimited potential?
It's completely up you as both can be equally profitable. All we are saying is that the clearer you are with your customer targeting strategy, the faster you will accumulate signups and earn more in revenue. Because based on your choices you will be adjusting your keywords, SEO, content strategy, etc. much better. But it doesn't mean you must choose one kind of poker players and stick to your choice forever.
To target different kinds of players you should consider creating separate projects. Of course, if you have a good enough idea, one website can be successful with new players and advanced players alike. However, separate projects will be best in most cases as online gambling markets change a lot.
All in all, it's your business. Plan, experiment, execute. Rinse, repeat. It will work. Eventually.
Let us know if you liked the article and whether you have any questions concerning targeting poker players. We look forward to knowing how has your affiliate business been growing. Send us an email or contact us via Facebook and Twitter.