The new Playtech powered Betfair Casino comes packed with more enticing, higher margin games and high revenue-driving technology. This means higher revenue per player .

The new download version does not just boost revenue per player.

Betfair has also revamped the look and feel of their casino, developed unbeatable customer acquisition bonuses, improved their retention strategy and among many other things, developed casino specific comp point’s structure ensuring you, the affiliate, has all the tools necessary to optimise conversion and revenue.

So what about conversion?

Betfair didn’t forget Zero Lounge. It is a powerful customer acquisition tool and one of the greatest contributors to their high conversion percentages and it is now present in both the download and instant play version of the casino.

"Zero Lounge" is a bit more unique and represents what Betfair thinks is a pretty amazing approach and strategy in the online gaming community. The "Zero Lounge" features a handful of games with ZERO house edge. That's right, these aptly named "Zero Games" have no house edge; the return to players on all zero games is 100% (correct to at least 1 decimal place based on optimal player strategy, of course).

Few facts about the Casino

•     Over 150 of the most popular Casino Games.
•     Both Instant Play and Download version of casino
•     Supported by two game providers
•     Zero Lounge games prove to be an innovative and strong conversion and acquisition tool.
•     Average revenue over £50 per customer per day
•     Jackpots of over £2M
•     Daily VIP reward program
•     Bi-weekly customised retention program
•     Customer monetization
•     40% registration to funded rate

To support all these improvements, Betfair also developed a range of new and exciting customer offers for every type of player.