Poker Affiliates you can now issue Press Releases with anchor text to enhance you SEO marketing.

Utlizing Press Releases in your Poker Affiliate Promotions

Many of you have heard poker affiliates discussing the use of press releases to drive sign-ups and conversions, but how many of you have actually done one?  Press releases can be a great way to get your name in front of people, build brand recognition, and assist in SEO by using links with anchor text.  In fact press releases can be one of the most powerful ways to drive hundreds if not thousands of visitors to your website in the matter of days. Think about this for a moment, why does every major corporation in the world utilizes press releases within their organizations?

When you submit a quality press release through a company like ArriveNet your press release usually will get picked up by places like Google News and Yahoo News literally within hours.  Then within a few days you should also start showing up in the natural results of search engines if you have used a well written title with your keywords.  Until recently I had used PrWeb.com for all of my press releases, however I have since been sold on ArriveNet.com for the following reasons.

• Anchor Text inside of your Press Releases.
• Ability to edit and change content at any time, even after submitted and approved.
• Less cost than PRWeb.......they even offer a FREE press release service that actually gets indexed!

The best part about ArriveNet's service quite honestly however is te ability to add anchor text to your press releases.  If your struggling climb in the rankings for a given keyword, I strongly suggest utilizing this service.

But now lets talk for a minute about what makes a successful press release.  Too often I see poker affiliates publish a press release that is jammed with 7 ugly blue affiliate links.  Also many of them are obviously just an advertisement.  Keep in mind what a press release actually is.  A press release is a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.  So do yourself a favor and don't embarrass your website or company by submitting something that is not newsworthy.  Here is an example of a quality press release that was written by Randy and I when we re-branded PartyRiches to PAW,.  Poker Affiliate World Press Release.

Regarding links, they are good but there is no reason to have more than one link in the body and one in the footer.  The key is that you want to get people interested by having a compelling headline so that they open it up initially.  Once they begin reading your pr you want to keep that attention and continue building interest.  Slamming 2 affiliate links in the opening sentence is a great way to get people to X out of your press release without reading any further.  As important as it is to have quality content on your website, it is even more important when writing a press release.  On the topic of keywords and choosing a compelling headline, don't try to go after terms like "online poker" or "texas hold'em".  Instead focus on climbing high for some more specific and targeted searches.  I would take 10 times less traffic if I knew the traffic I was getting from search engines was highly targeted and looking for exactly what my press release or web page was about.