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Too many eggs in too many baskets Are you promoting too many online poker sites? Choose a top 3 and you will thank me in a year. Many of you who are active members in the forums know that I often talk about my "Top 3". Personally I like to take just a few rooms and promote the heck out of them. All too often I see new poker affiliates getting into the business and signing up at every poker site under the sun.
Choosing who you promote is certainly important, however some sites will work better for you depending on what your niche is or what market you are going after. Part of being a top producing poker affiliate is discovering what poker sites are going to fit best into your portfolio and give you the best conversions and ROI.
For example if you promote private tournaments Party Poker would obviously be a bad choice for you since they don't offer them. If you promote to the high limit players Noble Poker may be a bad choice as there are several other rooms spreading higher limits with tons more players. Hopefully you get the point here. All too often you see new affiliates building a site in html with 27 banners to 27 different sites and no real content. Likewise if you are an offline promoter I pose the question, how can you brand yourself or build your affiliate revenues trying to promote everyone?
A good analogy to this is looking at Olympic runners. They focus on one event and become the best at running that event. Sure they could probably be world class in every event but in order to win a medal they only need to be the best at one. It all comes down to focus. If you are promoting several different rooms equally it seems almost impossible to focus on marketing just one and becoming a top producer at one online poker room.
Why is this important? First off if you are giving 10 different rooms $1000 mgr per month, that is great however your still at the bottom tier on each poker site for payouts. Now if your sending $5000 mgr to only two rooms or $10,000 to one, you have leverage. At this point you can contact the affiliate manager and ask for a deal or higher percentage. Likewise the affiliate managers will be much more receptive to your requests when they see you focusing on their site.
I can't tell you how many poker affiliates I talk to every month that bring in $50 or so from 10 to 20 different sites. Imagine had they just focused all their efforts on one or two rooms from the beginning.
Once you become a huge affiliate and you are driving 1000+ unique hits to your site every day, then you can think about promoting sveral different poker sites at the same time. But when starting out it is critical to latch onto a few good sites and to utilize the affiliate managers for support. That's what these guys are there for, they want to see you succeed just as much as you do.
In the end it all comes down to planning and having a business plan. You cannot just launch a site or drop some fliers and expect to be making thousands a month. The saying in the online poker affiliate world should be "If you build it, they will NOT come". Anyone can build a website but getting traffic to it is a whole different story.
In closing I urge everyone to take a look at your portfolios of who you promote and look at the sites that work best for you or are making you money. If you have been promoting a site for months with no sign-ups but another for the same amount of time with good results............drop the non-performer! In my opinion the less rooms you promote on a general poker site the better. It will give your poker website credibility and will not look like a banner farm or a starving affiliate site.
Jeremy
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Jun 17, 2008
