With online backgammon being viewed as more of a "skill game" than online poker is, we sat down with Dan Regev from Play65.com to discuss this growing market niche.
Online Backgammon Affiliate Programs are becoming increasingly popular now that many online poker sites have pulled out of the U.S. market.
With the pullout of many online poker sites from the U.S. market, it has left many poker affiliates and webmasters in the gaming industry looking at new opportunities and wondering what's next?
One emerging market that is very similar to online poker, yet is viewed as more of a skill game is online backgammon. We had the opportunity to sit down with Dan Regev, one of our PAW sponsors from Play65.com and discuss the online backgammon market.
1. How long has play65.com been in business and what makes it the greatest place on the internet to play backgammon?
I believe that one of Play65’s most important advantages is that the software is multilingual (17 different languages) and multicurrency. This both unique features facilitate the game worldwide – both for players and for affiliates.
2. Are you a backgammon player yourself?
Of course! My father taught me how to play around the age of 8, if I remember well. This is an enjoyable game for me – on the one hand it is skilled game (you have to think few steps a head) but on the other hand it is not as long and exhausting as other skilled games.
3. Would you consider backgammon more of a "skill game" than poker?
I believe so. Researches prove that direct proportion exist between high mathematical capability and wining backgammon.
Further more, good backgammon players win constantly.
4. Many people are intimidated by backgammon because they have never played it, how easy is backgammon to learn for the new player?
I think that once you understood the backgammon rules, which is pretty simple- the way to the “top” isn’t very long…
There are some strategies that it’s good to know. If you are interested, I recommend you to read some of them at backgame.com.
5. What are the conversion and retention numbers like for backgammon players compared to casino or poker players?
The conversion is slightly lower than at poker and casino industries. The reason for that is that backgammon is fun to play for the game it self and not just for money. Anyway, the conversion is high enough for affiliates to earn fine profits.
6. How do backgammon affiliates earn money through affiliate program, for example mgr, cpa?
To tell you the truth the numbers are a bit lower than in poker industry, but it is less exhausted product so it’s easier to recruit new players.
We pay up to 100$ CPA and up to 45% Revenue Sharing.
7. What is the average demographic of an online backgammon player?
Backgammon players are varied - Mails and females, all ages, worldwide. For example: 21 years old college girl from Sweden against 57 years old businessman from Singapore.
8. What countries have the largest growth potential for recruiting new online backgammon players?
Backgammon is known almost all over the world . High growth potential exist in: North America, Germany, Denmark, Greece, Sweden and etc.
9. How has the new legislation in the U.S. regarding online gaming affected backgammon operators?
Online backgammon isn't considered as gambling but as skill gaming. Therefore, the new legal status of online gambling doesn’t affect our players/ affiliates.
Furthermore, today is the favorable time to act in the non-gambling affiliate marketing environment – backgammon speaks to the same target audience who are looking for new ways to play on-line for money. All that left to do is to catch them.
10. What exciting and new things can we look forward to in the coming months from play65.com?
We work on a few more languages that should be load soon. We have a huge Christmas tournament for 25,000$.We constantly works to improve conversion and player value. We work on multilingual affiliate program and some more exciting features.
Jun 17, 2008
Online Backgammon Affiliate Programs- Interview with Play65.com
